Evaluation of Substantive Issues in Marketing

EVALUATION OF SUBSTANTIVE ISSUES IN MARKETING

Retailing / Marketing Communication / Scanner Data

RETAILING / MARKETING COMMUNICATION / SCANNER DATA [

International Marketing

INTERNATIONAL MARKETING

Forth Coming

FORTH COMING Influence of New-Age Technologies on Marketing: A Research Agenda Authors: V. Kumar Divya Ramachandran Binay Kumar Published: Forthcoming Published In: Journal of Business ResearchVolume: N/A   Issue: N/A   Pages: N/A It Takes Two to Tango: Statistical Modeling and Machine Learning Authors: V. Kumar Mani VannanPublished: ForthcomingPublished In: Journal of Global Scholars of Marketing ScienceVolume: N/A Issue: N/A Pages: […]

Development of New Methodology

DEVELOPMENT OF NEW METHODOLOGY