RESEARCH IN PROGRESS
research in progress Donor Lifetime Value Salesperson Lifetime Value Forecasting with Purchase Intentions Data Customer Winback The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion To Warranty or Not: A Cross-Cultural Study Information Technology Outsourcing: Is it a bane or boon Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value A […]
MSI RESEARCH REPORT
MSI RESEARCH REPORT Investigating the Effect of New Store Openings in a Dynamic Environment 2009 Authors: V. Kumar S. Sriram Joseph Pancras Published In: MSI Working Paper Series Report Number: 09-114 From Customer Equity to Market Capitalization 2008 Authors: V. Kumar Denish Shah Published In: MSI Working Paper Series Report Number: 08-113 Interaction Orientation: The […]
COMMENTS ON RESEARCH
Comments on Research Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3 Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph Store Brands Gain Favor […]
2012 Legend in Marketing
2012 Legends in marketing Dr. Kumar was selected as one of the exclusive “Legends in Marketing”, and his research work is compiled and featured in the “Legends in Marketing” Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars declared as Legends include Richard Bagozzi, Shelby Hunt, Philip […]
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Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 | Read more Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition V. Kumar Werner Reinartz Published: 2018 | Read more Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 | Read more Marketing […]
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