Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
LEE KONG CHIAN FELLOW (2015-16) AT SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE The Lee Kong Chian (LKC) Research Fellowship aims to facilitate new research and publishing about Singapore and Southeast Asian culture, economy and heritage. This will enrich the Southeast Asia-centric collections and resources of the Lee Kong Chian Reference Library at the National Library of Singapore […]
2015 AMS/CUTCO-Vector Marketing<br>Distinguished Marketing Educator Award
2015 AMS/CUTCO-VECTOR MARKETING DISTINGUISHED MARKETING EDUCATOR AWARD
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2016 ROUTLEDGE – TAYLOR & FRANCIS/SMA DISTINGUISHED SCHOLAR AWARD Dr. V. Kumar was recently given the 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award at the 54th Annual SMA Conference in Atlanta, GA.
2017 Texas A & M University TIAS Faculty Fellow
2017 TEXAS A & M UNIVERSITY TIAS FACULTY FELLOW Dr. V. Kumar was presented with the 2017 Eminent Scholar Award by the Hagler Institute for Advanced Study at Texas A & M University. The Hagler Institute for Advanced Study at Texas A&M University welcomed its fifth class of Faculty Fellows during its annual gala in […]
Inducted as the Fellow of the American Marketing Association, 2017
INDUCTED AS THE FELLOW OF THE AMERICAN MARKETING ASSOCIATION, 2017 The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2017 in Orlando on February 17, 2017 at a special reception. V. Kumar, Georgia State University […]
Inducted into the inaugural Analytics Hall of Fame, 2019
INDUCTED INTO THE INAUGURAL ANALYTICS HALL OF FAME, 2019
Evaluation of Substantive Issues in Marketing
EVALUATION OF SUBSTANTIVE ISSUES IN MARKETING
Retailing / Marketing Communication / Scanner Data
RETAILING / MARKETING COMMUNICATION / SCANNER DATA
International Marketing
INTERNATIONAL MARKETING
Forth Coming
FORTH COMING Influence of New-Age Technologies on Marketing: A Research Agenda Authors: V. Kumar Divya Ramachandran Binay Kumar Published: Forthcoming Published In: Journal of Business ResearchVolume: N/A Issue: N/A Pages: N/A It Takes Two to Tango: Statistical Modeling and Machine Learning Authors: V. Kumar Mani VannanPublished: ForthcomingPublished In: Journal of Global Scholars of Marketing ScienceVolume: N/A Issue: N/A Pages: […]