Inducted as the Fellow of the American Marketing Association, 2017

INDUCTED AS THE FELLOW OF THE AMERICAN MARKETING ASSOCIATION, 2017 The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2017 in Orlando on February 17, 2017 at a special reception. V. Kumar, Georgia State University […]

Forth Coming

FORTH COMING Influence of New-Age Technologies on Marketing: A Research Agenda Authors: V. Kumar Divya Ramachandran Binay Kumar Published: Forthcoming Published In: Journal of Business ResearchVolume: N/A   Issue: N/A   Pages: N/A It Takes Two to Tango: Statistical Modeling and Machine Learning Authors: V. Kumar Mani VannanPublished: ForthcomingPublished In: Journal of Global Scholars of Marketing ScienceVolume: N/A Issue: N/A Pages: […]

Invited Research Presentations

INVITED RESEARCH PRESENTATIONS Transformative Marketing WE School, Mumbai, India. December 2024 Transformative Marketing and Gen AI for Research Leeds University Business School, Leeds, U.K. November 2024 Transformative Marketing HUST, Wuhan, China October 2024 AI Powered Marketing HUST, Wuhan, China October 2024 Generative AI in Marketing: Promises, Perils, and Public Policy Implications HUST, Wuhan, China October […]

Conference Proceedings

CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]

Other Researches

OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands […]