Invited Research Presentations

INVITED RESEARCH PRESENTATIONS Making India Center of Practice-Oriented Management Knowledge Vaibhav Summit, IndiaOctober 2020 Generating Ideas for Scholarly Research University of Texas at ArlingtonArlington, TXSeptember 2020 Linking Innovation to Engagement Brock University,CanadaSeptember 2020 Customer Experience (CX) 2019 AMA Sheth Foundation Doctoral Consortium New York University,New York,  June 2019 Publishing in Top Journals Huazhong University of […]

Conference Proceedings

CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]

Other Researches

OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands […]

Conference Presentations

CONFERENCE PRESENTATIONS “Broadening the Impact of Marketing” 2021 AMA Winter Educator’s Conference – VirtualFebruary 2021 “B2B Sales Force Mgmt. and Customer Engagement” Research Program, Maximizing the Efficiency and Effectiveness of Your Sales ForceISBM, Hyderabad, India July 2019 “Modeling the Diffusion of M-wallets across Developed and Emerging Markets” Leeds Marketing Research Camp,Leeds, United Kingdom July 2019 […]