Invited Research Presentations

INVITED RESEARCH PRESENTATIONS “Engagement Marketing” IIMB Distinguished Faculty(Marketing) Lecture &Interaction Series November 2018 IIMB, Bangalore, India, Engagement Marketing: What, Why and How” Customer Centricity World November 2018 Hansa Cequity, Mumbai, India Consumer Behavior AMA-Sheth Foundation Consortium June 2018 University of Leeds, Leeds, England, “Meet the Editors” AMA-Sheth Foundation Consortium June 2018 University of Leeds, Leeds, […]

Conference Proceedings

CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]

Other Researches

OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands […]

Conference Presentations

CONFERENCE PRESENTATIONS “Engagement Marketing in a Growing Digitalization Context– What, How and Why?” MIHX-Marketing & Societing LAB University of Lille, LEM (France),March 2019 “Communication and Marketing in the Digital Age” 7th AIM-AMA Sheth Foundation Doctoral Consortium MICA, Ahmedabad, India January 2019 “Assessing the Effect of Sales Teams and Salesforce Support Strategies on Performance” 2018 ISBM […]