Invited Research Presentations
INVITED RESEARCH PRESENTATIONS Transformative Marketing WE School, Mumbai, India. December 2024 Transformative Marketing and Gen AI for Research Leeds University Business School, Leeds, U.K. November 2024 Transformative Marketing HUST, Wuhan, China October 2024 AI Powered Marketing HUST, Wuhan, China October 2024 Generative AI in Marketing: Promises, Perils, and Public Policy Implications HUST, Wuhan, China October […]
Conference Proceedings
CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar Yashoda Bhagwat Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]
Other Researches
OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3 Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph Store Brands […]
Conference Presentations
CONFERENCE PRESENTATIONS Rigor and Relevance in Research 2023 Pre-Conference WorkshopAMA Winter Academic Conference Nashville, TN, February 2018 The Power of Marketing in Influencing Finance.2022 Marketing Strategy Meets Wallstreet AMA Summer Educators’ Conference, Chicago, IL Aug 2022 “Broadening the Impact of Marketing” 2021 AMA Winter Educator’s Conference – […]