Conference Presentations
CONFERENCE PRESENTATIONS Rigor and Relevance in Research 2023 Pre-Conference WorkshopAMA Winter Academic Conference Nashville, TN, February 2018 The Power of Marketing in Influencing Finance.2022 Marketing Strategy Meets Wallstreet AMA Summer Educators’ Conference, Chicago, IL Aug 2022 “Broadening the Impact of Marketing” 2021 AMA Winter Educator’s Conference – […]
Research, Teaching & Seminar Locations
RESEARCH, TEACHING & SEMINAR LOCATIONS Australia University of Sydney Queensland University of Technology Griffith University University of Queensland Curtin University Barcelona IESE Belgium Catholic University at Leuven Brazil FGV university Pontificia Catholic University of Parana (PUCPR) Denmark Copenhagen Business School Finland Hanken Business School Finnish School of Business Turku School of Business France INSEAD Germany […]
Executive Programs
EXECUTIVE PROGRAMS Value based Segmentation and Customer Experience in Services March 2024 : City of Port Colborne, ON Canada (for Brock University) Engagement Marketing– Brand, Customer and Salesperson January 2019 : Indian School of Business, – National University of Singapore Program, Hyderabad, India Customer Centricity for Mercedes-Benz August 2018 : Indian School of Business, Hyderabad, India, Engaging Brands, […]
Courses Taught
COURSES TAUGHT Executive MBA Customer Relationship Management Strategic Marketing Management Customer Behavior and Branding Executive Doctorate Causal Inference, Research Methods Lab I, and II Doctoral Causal Inference New Products Management Marketing ModelsResearch in Marketing Strategy MultivariateStatistical Methods in Marketing International MarketingStrategy Research Seminar in Marketing Survey ResearchMethods B2B Engagement Salesperson Engagement Master’s Database Marketing Product […]
Teaching Recognitions
TEACHING RECOGNITIONS Received a mean of 4.7 on a 5-point scale for teaching Marketing Intelligence & Analytics course for the MBA students, August 2024, Brock University. Received a mean of 4.9 on a 5-point scale for teaching Marketing Intelligence & Analytics course for the MBA students, August 2023, Brock University. Winner, 2023-24 Best Teacher Award, […]
Marketing Research, 5th edition
Marketing Research, 5th edition Buy now Study Material Authors Marketing Research Site ALSO SEARCHED FOR : Marketing Research, 9th edition V. Kumar George S. Day David Aaker Published: October 2007 | Read more Customer Relationship Management: A Databased Approach V. Kumar Published: June 2006 | Read more Marketing Research, 8th edition V. Kumar George S. Day David […]
Marketing Research, 6th edition
Marketing Research, 6th edition V. Kumar George S. Day David A. Aaker Published: 1998 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now Study Material Table of Contents Data Sets Internet […]
International Marketing Research
International Marketing Research V. Kumar Published: September 2000 This practical, detailed and well-documented guide takes students through all phases of developing and conducting international marketing research- from analyzing the nature and scope of the research, to the preliminary stages, gathering data, Buy now Study Material Table of Contents Data Sets Presentation Slides Data Sources […]
Essentials of Marketing Research, 1st edition
Essentials of Marketing Research, 1st edition V. Kumar George S. Day David A. Aaker Published: 2001 This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not… Study Material Table of […]
Marketing Research, 7th edition
Marketing Research, 7th edition V. Kumar George S. Day David A. Aaker Published: February 2001 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now Study Material Table of Contents Data Sets […]