Invited Research Presentations

INVITED RESEARCH PRESENTATIONS Transformative Marketing McMaster University, Hamilton, ON, Canada March 2025 The Power of Business Transformation WE School, Mumbai, India March 2025 Transformative Marketing WE School, Mumbai, India. December 2024 Transformative Marketing and Gen AI for Research Leeds University Business School, Leeds, U.K. November 2024 Transformative Marketing HUST, Wuhan, China October 2024 AI Powered […]

Conference Proceedings

CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]

Other Researches

OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands […]

Conference Presentations

CONFERENCE PRESENTATIONS Climate Change and Relocation decisions 2025 AMA Winter Educator’s Conference Phoenix, AZ, February 2025 Mobile Money Penetration in Low-Income Nations: Multiple Mediation Effects of Latent Demand for Financial Services and Microentrepreneurial Climate 2024 AMA Summer Educator’s Conference Boston, MA, February 2025 Generative AI in Marketing: Promises, Perils, and Public Policy Implications 2024 AMA […]

Research, Teaching & Seminar Locations

RESEARCH, TEACHING & SEMINAR LOCATIONS Australia University of Sydney Queensland University of Technology Griffith University University of Queensland Curtin University Barcelona IESE Belgium Catholic University at Leuven Brazil FGV university Pontificia Catholic University of Parana (PUCPR) Denmark Copenhagen Business School Finland Hanken Business School Finnish School of Business Turku School of Business France INSEAD Germany […]

Executive Programs

EXECUTIVE PROGRAMS Pathway to chief growth and marketing officer architecting global growth February 2025 : Advanced Leadership Program for CMOs ISB Hyderabad Value based Segmentation and Customer Experience in Services March 2024 : City of Port Colborne, ON Canada (for Brock University) Engagement Marketing– Brand, Customer and Salesperson January 2019 : Indian School of Business, – National University […]

Courses Taught

COURSES TAUGHT Executive MBA Business Transformations Customer Relationship Management Strategic Marketing Management Customer Behavior and Branding Executive Doctorate Causal Inference, Research Methods Lab I, and II Doctoral Causal Inference New Products Management Marketing Models Research in Marketing Strategy Multivariate Statistical Methods in Marketing International Marketing Strategy Research Seminar in Marketing Survey Research Methods B2B Engagement […]

Teaching Recognitions

TEACHING RECOGNITIONS Winner, 2024-25 Best Teacher Award, PGPPRO (EMBA) Mumbai Cohort, Indian School of Business, India. Winner, 2024-25 Best Teacher Award, PGPPRO (EMBA) Bangalore Cohort, Indian School of Business, India. Winner, 2024-25 Best Teacher Award, PGPPRO (EMBA) Hyderabad Cohort, Indian School of Business, India. Received a mean of 4.7 on a 5-point scale for teaching […]

Marketing Research, 5th edition

Marketing Research, 5th edition Buy now Study Material Authors Marketing Research Site ALSO SEARCHED FOR : Marketing Research, 9th edition V. Kumar George S. Day David Aaker Published: October 2007 | Read more Customer Relationship Management: A Databased Approach V. Kumar Published: June 2006 | Read more Marketing Research, 8th edition  V. Kumar George S. Day David […]