Angeliki Christodoulopoulou
DR V KUMAR’S MENTEE Angeliki Christodoulopoulou Assistant Professor of Marketing at California State University, Los Angeles Read more Angeliki (Angie) Christodoulopoulou is a PHd graduate and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the Robinson College of Business, Georgia State University. Her research interests are in the areas of […]
Anita Pansari
DR V KUMAR’S MENTEE Anita Pansari Assistant Professor at Michigan State University Read more Anita Pansari is a graduate of the J Mack Robinson College, Department of Marketing at the Georgia State University. Before she joined the Ph.D program, Anita held managerial positions in YES Bank and Standard Chartered Bank in India. Anita […]
Market Research: A Global Outlook (test)
ALSO SEARCHED FOR : Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer […]
legends-in-marketing-series
LEGENDS IN MARKETING SERIES Dr. Kumar was selected as one of the distinguished “Legends in Marketing,” and his research work is compiled and featured in the “Legends in Marketing” Series, edited by Dr. Jagdish Sheth (Series Editor) and published by Sage Publications. Other marketing scholars declared to be Legends include Richard Bagozzi, Shelby Hunt, Philip […]
Academic Honors
ACADEMIC HONORS Academic Honors 2023 Recipient, 2023 Tara Lifetime Achievement Award, For Contributions to Marketing, Strategy and Policy Marketing Strategy and Policy Conference and Newcastle University, U.K. Invited as a Faculty Scholar to the 2023 American Marketing Association’s Doctoral Consortium, BI School, Norway, Oslo, Norway. 2022 Winner, 2022 Best Teacher Award PGPPRO (EMBA) Cohorts 2021, […]
Books
BOOKS Marketing Accountability for Marketing and Non-Marketing Outcomes(Review of Marketing Research Book 18) V. Kumar, David W. Stewart Published: Sep 27, 2021 | Read more Intelligent Marketing V. Kumar Forthcoming | Read more Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 | Read more Customer Relationship Management: […]
About
Quick facts LinkedIn Curriculum Vitae Academic Honors Professional Honors Legends in Marketing series Media Dr. V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. […]
CRM:ADA-CLV Calculator
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