2010 DMEF Robert B. Clarke Outstanding Educator Award
2010 DMEF ROBERT B. CLARKE OUTSTANDING EDUCATOR AWARD Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award. Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard […]
Winner, 2012 Paul D. Converse Award
WINNER, 2012 PAUL D. CONVERSE AWARD Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in converseAwardSmrecognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr. Kumar was honored with the prestigious award at the Eighteenth Paul D. Converse Symposium which was held […]
Invited Research Presentations
INVITED RESEARCH PRESENTATIONS Generating Research Ideas for Publishing in Scholarly Journals Goa Institute of Management, Goa, India April 2023. Salesperson Span of Control Brock University, St. Catharines, ON, CanadaOctober 2022 Publishing Research in Top JournalsLeeds University Business School, Leeds, U.K.October 2022 Making India Center of Practice-Oriented Management Knowledge Vaibhav Summit, IndiaOctober 2020 Generating Ideas for […]
Conference Proceedings
CONFERENCE PROCEEDINGS Dynamically Managing a Profitable Email Marketing Program Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015 2015 AMA Summer Marketing Educators’ Conference Proceedings Chicago, IL Defection Detection: How Understanding Why Customers Left Can Win Them Back Authors: V. Kumar Yashoda Bhagwat Alan Zhang May 2012 41st EMAC Conference: Marketing to Citizens – […]
Other Researches
OTHER RESEARCH COMMENTS ON RESEARCH Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3 Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph Store Brands […]
Conference Presentations
CONFERENCE PRESENTATIONS Rigor and Relevance in Research 2023 Pre-Conference WorkshopAMA Winter Academic Conference Nashville, TN, February 2018 The Power of Marketing in Influencing Finance.2022 Marketing Strategy Meets Wallstreet AMA Summer Educators’ Conference, Chicago, IL Aug 2022 “Broadening the Impact of Marketing” 2021 AMA Winter Educator’s Conference – […]
Executive Programs
EXECUTIVE PROGRAMS Engagement Marketing– Brand, Customer and SalespersonJanuary 2019 : Indian School of Business, – National University of Singapore Program, Hyderabad, India Customer Centricity for Mercedes-BenzAugust 2018 : Indian School of Business, Hyderabad, India, Engaging Brands, Customers & Salesperson for Profitable Growth May 2018 : J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia, Engaging Customers […]
Marketing Research, 10th edition
Marketing Research, 10th edition V. Kumar David A. Aaker George S. Day Robert P. Leone Published: September 2010 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social…. Buy now […]
Marketing Research, 11th edition
Marketing Research, 11th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: 2012 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social… Buy now Study […]
Sarang Sunder
DR V KUMAR’S MENTEE Sarang Sunder Assistant Professor of Marketing, Neeley School of Business, Texas Christian University Read more Sarang Sunder was a doctoral candidate and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. His research interests include Customer Relationship Management […]